(MCQ TOP 200) SELLING & ADVERTISING
UNIVERSITY OF LUCKNOW
B COM
SEMESTER :II
SELLING AND ADVERTISING
(MCQ TOP 200)
Multiple Choice Questions
1. Magazines add
credibility to the message because of the reputation in the eyes of
(a) Marketing manager
(b) Retailers
(c) Consumers
(d) Wholesalers
2. Selecting
time, choosing media types, deciding on reach of frequency and media vehicle
for advertisements are part of
(a) Media strategy
(b) Media execution
(c) Selecting media
(d) Measuring communication
3.
Promotion mix includes Sales Promotion, Personal
Selling, Advertising and
a) Marketing
(b)Sales
(c)Publicity
(d) None of these
4.
Independent organization of creative people for
advertisement and promotional tools are called
a) Advertisement Makers
b)
Advertisement Creators
c) Advertisement Developers
d) Advertisement
Agency
5. is
a promotion strategy that calls for using the sales force and trade promotion
to move the product through channels.
a) Push strategy b) Pull strategy
c) Blocking strategy d)
integrated strategy
6. Which among the
following is not a function of ad agency?
a) Conduct market analysis
b)
Develop advertising plans
c) Develop media strategy
d) Collect feedback from target audience.
7. is irregular in
nature
(a) Promotion mix
(b) Sales promotion
(c) Trade promotion
(d)
Discount coupon
8. is the factors
contributing for the rapid growth of Sales Promotion.
(a) Pressurizing by manager to increase sales
(b) More
external competition
(c) Least difference among the brands
(d)
All of these
9. ”Sales
promotion means any steps that are taken for the purpose of obtaining or
increasing sales” was stated by
(a) Kollar and Clark
(b) Hanson
(c) Bordan
(d) AHR Detens
10. An Ad copy which informs the target group the fact that the manufacturer is established enough to give them the right goods is?
a) institutional copy
b) straight selling copy
c) educational copy
d) expository copy
11.
Copy testing is also known as
a) Pre Testing
b) Copy writing
c) concurrent testing
d)Preview
12. A consumer
contest is an example of .
a) Personal Selling
b) Sales Promotion
c) Advertisement
d) Indirect Selling
13.
Searching and identifying potential buyers for a
product is
a) Selling
b) Prospecting
c) Compelling
d) Canvasing
14. Determining
the promotion budget on the basis of financial availability of capital is
characteristic of which of the following budget methods?
a) Affordable method
b) percentage-of-sales method
c) competitive-parity method
d)
objective-end-task method
15.
The best promotional tool in any marketing is
(a) Word of mouth publicity
(b) Self-liquidating promotion
(c) Push promotion
(d) Dealers promotion method
16.
On pack samples are the examples of
(a) Trade promotion
(b)
Sales promotion
(c) Manufacturers promotions
(d) Fulfilment cost
17. The most popular
form of advertising and it reaches to masses.
(a) Social media
(b) Email
(c) Television
(d) Print
18. Advertising for is
not allowed.
(a) Liquor
(b) Washing powder
(c) Cigarette
(d)
Both a and c
19. Advertisement
provides information regarding product, or idea in non-personal forms, as no face to face contact is involved between …………….
(a) Marketer and retailer
(b) Jobber and wholesaler
(c) Buyer and customer
(d) Market manager and salesman
20. are vehicles or
channels through which the advertising messages are transmitted
to target
consumers so that the desired action may be induced at the consumer level
a) advertisement media
b) advertisement copy
c) advertising layout
d)
teaser advertisements
21.
Consider the following statements:
Statement 1: Print
media is the oldest and basic forms of mass communication.
Statement 2:
Print media can make a faster delivery than broadcast media
a) Both statements are right
b)
Both statements are wrong
c) Only Statement 1 is correct
d)
Only statement 2 is correct
22.
Showing the product in a picture as being bigger
than it actually is an example of
a) Deception
b) Subliminal Ads
c) Obscene ads
d) Challenging
23. A
producer announced that on purchase of a particular product another product
will be provided at less rate is
(a) Discount
(b) Quantity gift
(c) Cheap bargain
(d) Promotion mix
24. Advertisement
through radio was very popular till the middle of last century because of
(a) Its effectiveness
(b) More popular than newspaper
(c) Mass reach
(d) Cost of advertisement
25. “Advertising
is any paid form of non-personal presentation and promotion of ideas, goods and
services by an identified person”. Who stated
this?
(a) Australian marketing Association
(b) European marketing Association
(c) China marketing Association
(d) American marketing
Association
26. Axe body spray
ads are examples of
a) Obscene advertisements
b) Deception
c) Subliminal
d) Rational appeal
27. Advertisement
aims at
b) Marketing
c) Customer relations
d) Mass communication
28.
Advertising influences the mind of the consumers by
creating desire and taste for
(a) Old products
(b) Same products
(c) New products
(d) Different products
29. is a non-paid
form of promotion
a) Advertising
b) Direct Marketing
c) Sales Promotion
d)Publicity
30. Sales persons who
want for the sales to come to them is known
as
a) Transactional
b) Closers
c) Relational
d) Consultants
31.
Marketing management must make four
important decisions when developing an advertising program. All of the
following would be among those decisions except:
a) Setting advertising objectives.
b) Conducting advertising culture audit
c) Setting the advertising budget.
d) Developing advertising strategy.
32. Creating
innovative and new ideas, identifying customers benefit, selecting specific appeals for advertisements are
the part of
(a) Message strategy
(b) Message execution
(c) Selecting media
(d) Measuring communication
33. Consumer
promotion, trade promotion and _
are the three forms of sales promotion
a) Media Promotion
b)
Sales Force Promotion
c) Core Promotion
d) Media Mix
34. Selecting style,
tone, words for making ads are part of
(a) Message strategy
(b)
Message execution
(c) Selecting media
(d)
Measuring communication
35. It is popularly known as free form of promotion
a) Advertisement
b) Publicity
c) Personal Selling
d) Marketing
36. If a company gives false message to the customers, it is known as
a) Obscene ads
b) Subliminal ads
c) Deception
d) None of these
37. AIDA stands for Attention,
, Desire
and .
a) Interest; Action
b) Idea; Approach
c) Intensity; Appeal
d)
Involvement; Appeal
38. The basic
objective of push strategy is to encourage the
a) Consumer
b) middlemen
c) Producer
c) Public
39.
Through ads customer used to take
their purchasing decision in advance, in this way advertisement help in
(a) Online marketing
(b) Customer decision
(c) Personal selling
(d) Convenient purchasing
40. is the sum total
of values, assets and liabilities generated by a branded product over a
period of time.
a) Brand loyalty
b) Brand association
c) Brand Equity
d) Brand awareness
41. Excuses for NOT
making a purchase commitment or decision are
called
a) Constraints
b) Interventions
c) Troubles
d)
Objections
42. “Think
globally, act locally” is a global advertising strategies and local advertising
programs under of international
marketing decision.
(a) Standardization drawbacks
(b)
Advertisement regulations
(c) Standardization benefits
(d)
Typical responses
43. Aishwarya Rai
Bachan endorsing L’Oreal is an example of?
a) Rational appeal
b) Beauty appeal
c) Sex appeal
d)
Emotional appeal
44.
Sandwich Board Advertisements is not suitable for
the products like
(a) Burger
(b) Pizza
(c) Cold drink
(d) Pizza
45. The long term
sales effect of the sales promotion could be
(a) Positive
(b) Negative
(c) Neutral
(d) All
of the above
46. If product is
related to warranty then price is related to
(a) Retail outlets
(b) Advertisements
(c) Discounts
(d) attractiveness
47.
If a
copy tells openly and directly all the features of a product or a service with
the help of suitable pictures, photos and diagrams to impress a customer, it is called?
a) descriptive copy
b)
educational copy
c) straight selling copy
d) expository copy
48. Which among the
following is the right sequence of copywriting
process?
a) planning, research, organisation, writing, checking, proof reading, editing, revision
b) research,
planning, organisation, writing, checking, proof reading, editing, revision
c) planning,
research, organisation, writing, checking, editing, proof reading, revision
d) research,
planning, organisation, writing, checking, editing, proof reading, revision
49. A series of
actions that media planners take to attain the media objectives
a) Media Function
b) Media Strategy
c) Media Policy
d) Media
Option
50. media can give 24
hour exposure to the public eye.
a) Television
b) Print
c) Internet
d) Flex Board
51.
The central theme of an
advertisement that motivates the consumer to make a purchase decision is?
a) Advertising appeal
b) Advertisement script
c) Slogan
d) Headline
52. Statement 1:
Media planning starts with analysis target audience
Statement 2: Media
strategy is concerned with the selection of appropriate media)
a) Both statements are right
b)
Both statements are wrong
c) Only Statement 1 is correct
d) Only statement 2 is correct
53.
The process which consists of six
stages; prospecting, preapproach, approach,
presentation, close, and follow-up is called the:
a) Product Marketing Process
b)
Direct Marketing process
c) Personal selling process
d) Purchase decision process
54. ……is a measure of
attachment that a consumer has to a brand.
a) Brand loyalty b) Brand
association c) Brand Equity d) Brand awareness
55. is used heavily
when introducing a new product category.
a) Persuasive advertising
b)
Inferential advertising
c) Reminder advertising
d) Informative advertising
56. Providing offer
to refund a part of the purchase price of any product to consumer is known as
(a) Coupon
(b) Price pack
(c) Rebate/cash refund offer
(d) Patronage reward
57. Setting
the promotion budget so as to match the budgets of the competitors is
characteristic of which of the following budget methods?
a) Affordable method
b)
Percentage-of-Sales method
c) competitive-parity method
d) Objective-end-task method
58. Keeping consumers
thinking about the product is the objective for which type of advertising?
a) Informative advertising
b) Psychological advertising.
c) Reminder advertising
d) Persuasive advertising.
59.
Evaluation, length of promotion,
size of incentive, deciding how to promote and distribute the promotion program
itself is the part of
(a) Tools
(b) Objectives
(c) Developing sales promotion program
(d) None of
these
60. Which among the
following is an example of Trade promotion?
a) Coupons
b) Samples
c) Push Money
d) None of these
61. The specific
carrier within a medium is called
a) Media Carrier
b) Media Bus
c) Media Van
d)
Media Vehicle
62.
is
direct communications with carefully targeted individual consumers to obtain an
immediate response.
Personal selling
b) Public relations
c) Direct marketing
d) Sales promotion
63. Consider the
following statements:
Statement 1: Point of purchase advertising refers to advertising at
the place and time of purchase
Statement 2: It is similar to window dressing.
a) Both statements are right
b)
Both statements are wrong
c) Only Statement 1 is correct
d) Only statement 2 is correct
64. Colgate is
offering scholarships worth one lakh rupees to Indian students. This highlights
a) Advertising clutter
b)
Corporate Social Responsibility
c) Advertising revolution
d) Mass advertising
65.
A small amount of product is offered to the customer
for trial is called
(a) Product combination
(b) Sample
(c) Coupon
(d)
Rebate
66.
Which concept supplements the work of middlemen?
(a) Cooperative advertising
(b) Sales promotion
(c) Dealer promotion
(d) Trade promotion
67.
The sales promotion strategy which
concentrates on the middlemen and consumers is known as
a) Pull Strategy
b)Combination strategy
c) Sale force Strategy
d)
Push Strategy
68. Communication
activities which provide incentives to consumer is known as_
a) Advertising
b) Direct Marketing
c) Sales Promotion
d) Publicity
69. The final stage in the personal sales process is the stage
a) Follow-up
b) Assumptive close
c) Trial Close
d) Presentation
70. It is criticized that advertising causes people to give too much
importance to
a) Fashion
b) Material goods
c) Cost of product
d) Standard of living
71.
Consider the following statements:
Statement 1: Two major dimensions of advertising are message creation and
message dissemination Statement 2: Message creation is meaningful once the
advertisement is created.
a) Both statements are right
b)
Both statements are wrong
c) Only Statement 1 is correct
d) Only statement 2 is correct
72. The strategy that
encourages dealers and distributors to sell a product is known as
a) Push
b) Pull
c) Combination
d) Marketing
73. A manufacture
provide sales promotion to a wholesaler is
(a) Cooperative advertising
(b) Sales promotion
(c) Dealer promotion
(d) Trade promotion
74. The party who get
advantages through sales promotion is
(a) Retailer
(b) Manufacturer
(c) Wholesaler
(d) Both b and c
75.
A display in retail outlet is called
(a) Money based sales
(b) Self-liquidating promotion
(c) Direct marketing
(d) Point of sale
76.
Which of the following is more of personal medium of advertisement?
a) Internet Advertisement
b ) Broadcast Media
c) Direct Mail Advertising
d)
Print Media
77. Scratching card
and getting gift or some offer immediately is
called
(a) Lucky draw
(b) Instant draw and assigned gift
(c) Quantity gifts
(d) Rebate
78. Which among the
following is a Pull Strategy?
a) Trade promotion
b) Consumer Promotion
c) Sales Force Promotiond
(d) None of these
79. Process of
purchasing space in a media is
a) Media Spacing
b) Media Scheduling
c) Media purchasing
d) Media Buying
80.
Which tool of the promotional mix
consists of short-term incentives to encourage the purchase or sale of a product or service?
a) Advertising
b)public relations
c)direct marketing
d) sales promotion
81. is a plan of
presenting the message in a more specific and compact form within the
advertising
space available to the target consumers
a) advertisement media
b)
advertisement copy
c) advertising layout
d) teaser advertisements
82. Which among the
following is not an essential of advertising
appeal?
a) It must be conceptually sound
b) It must
be interesting
c) It must be economical
d) It must be
complete
83. is a
self-regulatory voluntary organization of the advertising industry
a) Securities and Exchange Board of India
b)
Reserve Bank of India (RBI)
c) Medical Council of India
d) Advertising Standards Council of India (ASCI)
84. Advertising is an
important source of revenue to
a) Advertisers
b) Public
c) Media
d) Government
85. The
producer gives a guarantee to the consumer that they will maintain the product
in proper condition during a certain period is known as
(a) Pre sales service
(b) After sales service
(c) Marketing method
(d) Sales promotion
86.
If promotion is related to advertisement then place
is related to
(a) Retail outlets (b) Warranty (c) Discounts
(d) Attractiveness
87. is directed
towards consumers and traders with the intention to increase
immediate or
short term sales.
a) Advertising
b) Direct selling
c) Sales Promotion
d) Publicity
88. Merchandise
allowance is a technique.
a) Consumer promotion Techniques
b) Trader Promotion Techniques
c) Sales Force Promotion Technique
d)
Pull Promotion Technique
89. The reduction in
the price of a product for a short span of time is known as
a) Rebate
b) Free Offer
c) Price off offer
d)Trade offer
90. Couponing is an
example of
a) Consumer promotion Techniques
b) Trader Promotion Techniques
c) Sales Force Promotion Technique
d)
Dealer Promotion Technique
91. Samples,
coupons, premium offers, money refund orders, prize off, contests are tools and
programs for
(a) Product mix
(b) Place mix
(c) Customer sales promotion
(d) Marketing mix
92. It is advisable to use as a source of advertising.
(a) Social media
(b) Email
(c) Radio
(d) Television
93. Benetton ‘Unhate’
ad campaign, featuring world leaders kissing is a case of
a) Subliminal ads b) Misleading
c) Obscene d) Appealing
94.
A pull sales promotion strategy concentrates on the
a) Consumer b) middlemen c) Producer c)
Sales force
95. The additional
amount of money consumers are willing to pay for a brand is known as
a) Brand loyalty
b) Brand association c) Brand Equity d) Brand awareness
96.
Catalogues, magazines, newspaper
and invitations to organization-sponsored events are associated with the
marketing mix activity of
(a) Manufacture (b)
Production (c) Promotion (d) Development
97. is the oral
communication with potential buyers of a product with the intention of
making a sale.
a) Personal Selling b) Direct Marketing c) Sales
Promotion d) Publicity
98.
Advertisement is a type of
(a)
Outdoor marketing (b) Indirect marketing (c)
Share marketing (d) Transaction marketing
99.
Pioneer advertising, consumer advertising and
product advertising are
(a) Objective of advertising (b) Types
of advertising
(c) Marketing decisions in advertising (d) Evaluating advertising
100.
Which one among the following Acts
does not contain provisions that regulate advertising in India?
a) The Consumer Protection Act,
1986 b) Motor Vehicles Act, 1988
c) The Company Secretaries, Act d) Prize Competition Act, 1955
101.
The large volume of advertising in a society is
known as
a) Advertising clutter b) Deception c) Mass advertising d) Large
scale advertising
102. Drama,
exhibitions, fair are effective means of
(a) Personal selling
(b) Advertisements (c) Sales territory (d)
Entertainment
103. The change of
customer behavior as result of promotion is measured by
(a) Narrowcasting (b) Customer audit (c)
Volume allowance (d) Media planning
104. Which type of
promotional tool is nonpublic, immediate, interactive and customized?
(a)
Indirect marketing (b) Direct marketing(c)
Viral marketing(d) E-commerce
105.
The customer gets an offer of gift
on some fixed date and the winners are announced through draw is called
(a) Lucky draw (b)
Instant draw and assigned gift (c) Quantity gifts (d) Rebate
106.
Statement 1: Post testing is an
evaluation conducted to know whether a proposed ad campaign is appealing to
target group
Statement 2: It
is also known as copy testing.
a)
Both statements are rig b)
Both statements are wrong
c)
Only Statement 1 is correct d) Only statement 2 is correct
107. All of the
following methods are used for evaluating advertising effectiveness except:
a) Pre- test b) Post-
test c) Concurrent test d) Marginal test
108.
All of the following methods are considered to be
concurrent testing methods except:
a) consumer diaries b)
co-incidental surveys
c) readability studies d) electronic devices
109.
If a consumer is getting a product
with either low cost or any free good with it as an incentive to buy a product
is called
(a) Coupon (b) Price pack (c) Rebate/cash refund offer (d)
Premium
110. Which among the
following is not a mechanical test?
a) Psychogalvanometer b) Techistoscope
c) Camera
test d)
Consumer dairy test
111. Creating image of
product in the minds of target group is called
a) Marketing b)
positioning c) Branding d) Popularising
112. The cost of
printing, media support, artwork and distribution is known as
(a) Promotion cost (b)
Communication cost (c) Fulfilment cost (d) Marketing cost
113. “Through
newspaper any firm can reach literate customers only”. It’s a
(a) Nothing related
to illiterate customers (b) Advantage of newspaper
(c) Drawback of newspaper (d) No problem in such advertising
114. ignores large
differences in cultures, demographics, and economics of
international
marketing decision.
(a) Standardization drawbacks (b) Advertisement regulations
(c) Standardization benefits (d)
Typical responses
115. The plan that
show time, date and frequency of an advertisement is
a) Media Plan b) Media
Schedule c) Media Time d) Media Space
116. Direct mail advertising
sends messages through
a) Audio b) Video c) Mail d)
None of these
117. The combination
of media used for advertising in a target market is
a) Media Mix b) Market-Media Match c)
Media Advertising d) Media Option
118.
Which concept supplements the work of sales promotion?
(a) Middlemen (b) Wholesaler
(c) Advertising (d) Personal selling
119.
On- pack coupons are the e.g. of
(a) Trade promotion
(b) Sales promotion (c) Money based sales promotion (d) Fulfilment cost
120.
If a
company wants to build a good “corporate image,” it will probably use which of
the following marketing communications mix tools?
a) advertising b)
public relations c) direct marketing d)
sales promotion
121.
Increasing short term sales,
getting retailers to carry new products and advertise more, reinforce brand position
are...................... of Sales promotion.
(a) Tools (b)
Developing programs (c) Overviews(d) Objectives
122.
Which of the following strategies
is usually followed by B2B companies with respect to promotion strategy?
a) Push strategy b) Pull strategy c) Blocking strategy d)
Integrated strategy
123. An Ad copy that
uses the endorsement of a satisfied customer?
a) comparative copy b)
reminder copy
c) expository copy d)
testimonial Ad copy
124. Giving cash or
award to customer for using the same product regularly is called
(a) Coupon (b) Price
pack (c) Premium (d) Patronage reward
125.
The middlemen help to stabilises the prices by opting
(a) Stocking of goods (b) Distribution
of goods (c) Sale of goods(d) Marketing of goods
126. Statement
1: Media planning refers to series of decision involving delivery of messages
to the target audience
Statement 2: The
central theme of media planning is message dissemination.
a) Both statements are right b) Both statements are wrong
c) Only Statement 1 is correct d)
Only statement 2 is correct
127.
Role of middleman is to ensure that
there is seamless flow of goods in the market by matching
(a) Wholesalers and manufacturers (b) Production and sales
(c) Supply and demand (d) All of these
128. The advertisement
of newspaper has a very short life span of
(a)
One day (b) One week (c) One month (d) One year
129. Which among the
following is not an objective of advertising
research?
a)
Improve the efficiency of an ad b)
Develop advertising
c) Evaluate impact of an ad d)
To avoid wastage of an ad
130. The
type of appeal which is related to a person’s psychological and social needs
for purchasing products and services?
a) Rational appeal b) Emotional appeal c) Moral
appeal d) Humour appeal
131. Series of
advertisement messages that share a single idea or theme is
a) Advertisement Campaign b) Advertisement Group
c) Advertisement Cluster d) Advertisement Series
132.
Advertising is a non-personal
process but must be written or printed in
words advertise and helps in the sale of the product.
(a) Salesman (b) Sponsors (c) Marketer (d)
Marketing manager
133.
A certificate that gives buyer a
kind of saving when they purchase any specified item is called
(a) Coupon (b) Price pack
(c) Rebate/cash refund offer (d) Premium
134.
When customer is a getting some gift items with the
product they purchase is known as
(a) Price pack (b)
Product combination (c) Quantity gift (d) Lucky draw
135. Point of Purchase
Ads are also known as
a) In-Store Advertising b) Built-in Advertising
c) Green
Advertising d)
Stock Advertising
136.
Building and maintaining relation
with government officials to influence legislation and regulation is a part of
(a) Direct marketing
(b) Indirect marketing (c) Loyalty schemes (d) Public relation
137. Selection of most
appropriate cost-effective medium in advertisement is
a) Media Buying b)
Media Scheduling c) Media Purchasing d) Media Selection
138.
The aggregate of all the factors
which arouse the needs of customers and guide them in final selection is called?
a) Advertising appeal b)
Advertising media c) Advertisement d) Buying motive
139.
When customers are getting offer for the product with
fewer prices then the listed price is
(a) Refund (b)
Discount(c) Lucky draw (d) Quantity gift
140.
Airline frequent flyers schemes are
(a) Promotion mix (b)
Fulfilment cost (c) Loyalty schemes (d) Direct marketing
141. The content and
context of a message contained in an advertisement is called?
a) Ad copy b) Script c) Body d) Advertising appeal
142. The middlemen are
the connecting link between the producers and
(a) Sellers (b)
Marketers (c) Buyers (d) Marketing managers
143.
To introduce the new products to world of consumers
is the main goal of
(a) Entertainment (b)
Advertising (c) Boost the sales (d) Online
marketing
144.
Which of the following promotional
forms is often described as being too impersonal and only a one-way
communication form?
a) advertising b) personal selling c)
public relations d) sales promotion
145.
Sales promotion is very important
for any product, especially for newly launched and designed product. How it affect the product?
(a) Affects the
quality of product (b) Affects the quantity of
product
(c) Affects
the image of product (d) Affects the price of product
146.
The cost handling in campaign and financing the
offers is known as
(a) Promotion cost
(b) Communication cost (c) Fulfilment cost (d) Marketing cost
147. A sales
promotion in which a manufacturer provides to a wholesaler is
(a) Trade promotion (b)
Sales promotion
(c) Money based sales
promotion (d) Fulfilment cost
148.
The promotion tool that may include
coupons, contests, premiums, and other means of attracting consumer attention
is best described as being which of the following?
a)
advertising b)
personal selling c) public relations d) sales promotion
149. Sales contest,
conventions, trade shows are
(a) Word of
mouth publicity (b) Push promotion (c) Dealers promotion method
(d) Business promotion tools
150.
Which of the following strategies is
usually followed by B2C companies with respect
to promotion strategy?
a)
Push strategy b) Pull strategy c) Blocking strategy d) Integrated strategy
151. is the purpose of
public relation activities to create good image of the company in
the mind of the people.
(a) Not to
create immediate demand (b) Create immediate demand
(c) Maintaining immediate demand (d)
Start production for immediate demand
152. Advertising
allowance, incentives to salesman, quantity discount are the method of
(a) Retailer
promotion method (b) Wholesaler promotion method
(c) Dealer promotion method (d) Jobbers promotion method
153. The first step in
developing an advertising program should be to:
a)
Set advertising objectives. b) Set the advertising
budget.
c) Evaluate
advertising campaigns. d) Develop advertising strategy.
154.
To maintain the present customers
to buy the product and encourage them to buy more is an objective of
(a) Promotion
mix (b) Personal selling(c) Public relation(d) Sales promotion
155. is an element of
“Sales Promotion” includes distribution of free samples,
organizing
trade fair, exhibition, offers, discount coupon etc.
(a) Marketing mix (b) Promotion mix(c)
Product mix(d) Price mix
156. If price is
related to discount then promotion is related
to
(a) Retail
outlets (b) Advertisements (c) Warranty (d) Attractiveness
157.
A specific communication task to be
accomplished with a specific target audience during a specific period of time
is called an:
a)
Advertising campaign. b) Advertising objective. c)
Advertising criterion.
d)
Advertising evaluation.
158. For making
advertisement s more effective, the manufacturers improve
and launch new products.
(a) Existing
products (b) Advertisement style (c) Marketing
channel (d) Sponsors
159. The place where
the doubts of middleman can be rectified
(a) Conference (b) Seminar (c) Meeting
(d) Both 2 and 3
160. Providing
reduced price than the marked price by the producer directly on the package or
sometimes called cents-off deals is known as
(a) Coupon (b)
Price pack (c) Rebate/cash refund offer(d) Premium
161.
Which of the following WOULD NOT be
one of the primary advertising objectives
as classified by primary purpose?
a)
to inform b)
to persuade c) to remind d) to make profits
162. The
product is sold and money is received in installments. No interest is charged
on these installments is
(a) Rebate (b)
Refunds (c) Full finance (d) Product combination
163. If place is
related to retail outlets then packing is related to
(a) Warranty
(b) Advertisements (c) Discounts (d) Attractiveness
164. A
promotion in which customer have to a small amount of money together with some
proof of purchase is
(a) Money based
sales (b) Self-liquidating promotion (c) Direct marketing (d) Point of
sale
165.
Middlemen is classified into two categories 1) Mercantile
Agent 2)
(a) Retailer (b) Buyer (c) Jobber (d)
Merchant
166. The
seller borrow the goods and services of different middlemen to pass the
production to the
(a) Distribution
channel (b) Actual users (c) Fake users (d) Wholesalers
167. For making a
large margin of profit a person purchases goods and sell in his own name is
(a) Buyer (b)
Jobber (c) Merchant middleman (d) Retailer
168.
Middlemen performs the activities like
(a) Advertising
(b) Personal selling (c) Sales promotion (d) All of these)
169.
Advertising creates employment as it increases the
volume of sales and ……
(a) Production (b) Marketing (c) Promotion (d) Personal selling
170.
Lower costs, greater global
advertising coordination consistent worldwide image are the........................ of
international marketing decision.
(a) Standardization drawbacks (b) Advertisement regulations (c)
Standardization benefits (d) Typical responses
171.
The best advertisement is
(a) By emails
(b) Print media (c) Television (d) A satisfied customer
172.
With the popularity of satellites, phones, iPod etc. usage of.............. becomes ineffective but in
remote areas it
is considered as the fastest way to communicate with masses.
(a) Social media (b) Email (c) Radio (d) Television
173.
Advertising is not flexible as the
message is once fixed it can’t be altered again and again according to the
(a) Advertiser (b)
Sponsor (c) Customer (d) Marketer
174.
From the perspective of sales, advertisements are
required for
(a) Profit (b)
Loss (c) Increasing sales (d) Decreasing sales
175.
When a number of advertisements are
published in the newspaper in series and in regular intervals are called
(a)
Monopoly in market (b) Feedback mechanism (c) Boosting the sales (d) Teaser
advertisements
176.
Advertising is generally criticized because the cost
involved in making ads are generally
(a) High (b) Low (c) Medium (d) Equal to the production
177.
and loyalty programs are wonderful and cost
effective way to stay in touch with
customers when
customer database is used correctly.
(a) Social
media (b) Email (c) Radio
(d) Television
178.
Levels of differentiation, market
share, product lifecycle stage, correlating promotional spending and brand
sales are part of in advertising.
(a)
Objective of advertising (b)
Models of advertising
(c) Evaluation of advertising (d) Developing strategy
179.
Advertising involves dissemination
of information about a produce, service to induce people to take actions beneficial
to
(a) Advertiser (b) Sponsor (c) Marketing manager (d) Firm
180.
Which of the following is the most popular print
media available to advertiser?
(a) Magazine (b)
Pamphlet (c) Emails (d) Newspaper
181.
Direct mail advertising is suitable in case of
(a) Retailer (b)
Wholesaler (c) Personal selling (d) Share broker
182.
is helpful in promotion the businesses people and
big industrialists are promoting
their goods and
services through networking sites like Facebook, Twitter etc.
(a) Social media (b) Email (c) Radio (d) Television
183.
in advertisement means of providing complete
information about the product and its
uses to the society.
(a) Legal
environment (b) Awareness (c) Interest (d) Educative
184.
Comparing past sales and
advertisement, trying for new experiments, measuring sale difficulties are
(a) Objective of
advertising (b) Models of advertising (c) Evaluation of advertising
(d) Developing
strategy
185.
In advertisements we generally see
a warning for cigarettes that “Smoking is Injurious to health”. It’s an example of
(a) Advertising
(b) Monopoly in market (c) Legal environment (d) Entertainment
186.
A particular growing of customers assigned to a
salesman for his sales activity is called
(a) Marketing
territory (b) Sales territory (c) Advertisement territory (d) Promotion
territory
187.
Digital marketing is same as
(a) Marketing through emails (b)
Marketing on Facebook (c) Marketing on Twitter
(d) All of
the above
188.
Advertising gives benefits to
society of large people. At the same time it adds to cost, undermine social
values, creating monopoly and encourage.
(a)
Sale of products (b) Sale of
interior products
(c) Sale of old products (d) Sale of large products
189.
Advertisement is a mass communication. It addresses
to masses and it’s a form of
communication.
(a) Personal (b)
Non personal (c) Direct (d) Indirect
190.
It is difficult to evaluate the impact of advertising
message as there is no immediate and accurate
(a) Legal
environment (b) Feedback mechanism (c) Convenient purchasing (d)
Educative
191.
What is one of the primary goals of reminder advertising
a) maintain customer relationships b) build brand preference
c) correct false impressions d) inform the market of a price change
192.
AIDA refers to the
a) hierarchy of
effects model b) broadcast model c)subscription model d) Internet model.
193.
What is the next step after “closing the sale” in
personal selling process?
(a) The opening (b)
Need and problem identification
(c) Dealing with objectives (d) Follow up
194.
Digital marketing is same as
(a) Marketing
through emails (b) Marketing on Facebook (c) Online ads (d) All of the above
195.
Pride appeal is which type of appeal
(a)Rational (b)Informative
(c)Emotional (d)Non information
196.
Which of these type is a hidden
advertisement? (a)Surrogate (b)Competitive (c)Comparative (d)Industrial
197.
Which of these contain no illustrations or logos?
(a) TV (b) Magazine (c) Classified
advertisements (d)Cinema
198.
A short and striking or memorable
phrase used in advertising is called (a)logo
(b)Slogan (c)brand image (d)sign
199.
POP is an abbreviation of
(a) Purchase of
product (b) Point of purchase (c) Property of product (d)Priority of
purchase
200.
A specific coordinated advertising
effort on behalf of a particular product or service that extends for a
specified period of time
(a)Campaign (b)Trial (c)Commercial (d)Marketing
Unit –I: Selling: Concept, Nature and Role in Marketing. Personal Selling: Evolving face of Personal Selling, Nature and importance of Personal Selling, Characteristics of a successful salesperson, Sales as a career option, Sales training, Consumer psychology and buying motives, difference between selling of of consumer and Industrial Products
Unit –II: Selling process: Prospecting, Pre-approach, Approach, Sales presentation and demonstration, Handling objections, Closing the sale, After sale service. Effective selling techniques, role of relationship marketing in personal selling, tools of selling, motivating and Remunerating Salespersons.
Unit –III: Advertising: Concept, role, functions, scope and types, Economic, Social, Legal and Ethical aspects of Advertising. Advertising Appeals: Meaning, types and methods, advertising as a persuasive communication process. Advertising Design: Characteristics and basic elements of Advertising copy. Creation, Production and Planning of Advertisements. Advertising Budget: Types, components and process of preparing. Advertising Agency: Functions and selection of agency.
Unit –IV: Advertising as a component of Integrated Marketing Communication, AIDA and DAGMAR model. Advertising Media: Types (Print, Outdoor, Electronic and other), Characteristics, merits and limitations of each media type. Media planning: Selection of media category; their reach, frequency, impact, cost and other factors influencing media choice. Problems in reaching rural and remote audience. Evaluation of Advertising effectiveness: Importance, difficulties and methods of measuring advertising effectiveness
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