PYQ 2018-19 Selling and Advertising
Q1. Catalogues, magazines, newspaper and invitations to organization-sponsored events are associated with the marketing mix activity of (a) Manufacture (b) Production (c) Promotion (d) Development Q2. Advertisement is a type of (a) Outdoor marketing (b) Indirect marketing (c) Share marketing (d) Transaction marketing Q3..... Is non-personal mass communication which has become a powerful means of education and bulk selling. a) Advertising budget b) Advertising c) Marketing d) Communication Q4. which medium has both short lead times and a short lifespan? a) TV b) Newspaper c) Bus shelters d) Magazines Q5. a product purchase cycle may also influence media.... a) Planning b) Scheduling c) Mix d) Cost Q6. Promotion mix includes Sales Promotion, Personal Selling, Advertising and a) Marketing b) Sales c) Publicity...